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Bonus Episode: You Don’t Have a Marketing Problem, You Have a Go to Market Problem
Description
Most companies just don’t get it.
The most successful companies are built on strong go-to-market teams. It’s time to stop assuming it’s a marketing problem and get to the root: Your CEO owning go-to-market. And our guest today is courageous enough to walk us through it with insight from his new book.
Rowan Noronha, VP Product Marketing and Founder at Product Marketing Community, Megan Heuer, VP Strategic Initiatives at Winning by Design, Sangram Vajre, Chief Evangelist at Terminus, discuss the questions and stages every company should be aware of in regards to their go-to-market strategy.
What we discussed:
- Understanding why great companies fail
- The MOVE framework and its 4 questions
- Knowing who owns go-to-market
Check out this additional resource mentioned during the episode:
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
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