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988: How To Build A Better Brand With Storytelling
Episode 988
Published 4 years, 10 months ago
Description
When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. And one of the best ways to build that trust is to tell a story that consumers can stand behind.
We speak with Zoltan Lorantffy, Global Marketing Director at Tidal Migrations, about why a brand selling convenience, empowerment, & community will always go further than product.
What we discussed:
- The connection between a brand and it’s story
- Understanding what a brand really is
- The future of brands in the digital age
- How to improve your brand
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