Episode Details

If you ask 10 people what the definition of ABM is, there’s a high likelihood that you’ll receive 10 different responses. But proceed with caution: Don’t let the terminology get in the way of delivering great marketing. 

Corrina Owens, Senior ABM Manager at Gong, walks us through her digital-centric approach to ABM and strategies the audience can take.

What we discussed:

• The dos and don’ts of ABM
• The benefit of technology with ABM to scale your business 
• Discussing success metrics
• Keeping ABM top-of-mind for internal stakeholders

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