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Brand Rivalries and Marketing Misfires

Episode 122 Published 3 years, 3 months ago
Description

Welcome to Episode 122 of The Numbers Game. In this episode, we take a close look at the launch of Zuckerberg's new social media platform, Threads, and consider its potential impact on its rival Twitter. We also take a look into the world of marketing mishaps, recounting the notorious Pepsi advertising campaign that offered a Harrier jet in exchange for Pepsi points.

On this episode, we discuss:

  • The successful launch of Zuckerberg's social media platform, Threads
  • Potential impact of Threads on existing platforms like Twitter
  • The story behind Pepsi's infamous Harrier jet campaign and its resulting legal battle
  • Importance of clear disclaimers in advertising
  • Importance of finding unique selling points in business
  • The significance of protecting intellectual property

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The Numbers Game is brought to you by Future Advisory & Inovayt.

Hosts:
Nick Reilly
Jason Robinson
Martin Vidakovic

This podcast is produced by VIDPOD.

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