Episode Details

In this special TACoS Tuesday episode in SSP, we dive deep into the world of Amazon PPC strategies with Melissa Davis, a Fiduciary Account Manager with Profitable Pineapple Ads. She has 8 years of experience in managing Amazon PPC. In this episode, Melissa shares her valuable insights on the main strategies for Prime Day. We also discussed the key performance indicators (KPIs) to consider when stopping a campaign based on your PPC strategy and answered other burning Amazon PPC questions that the community asked live.  
 
Melissa provides valuable tips on video ads, highlights what’s working and what’s not. Furthermore, she shares her top things to do when taking over a new account and sheds light on when it’s appropriate to consider DSP and what an acceptable minimum spend on DSP is. We wrap up the episode with Melissa’s advanced Amazon PPC tactics and her expert advice on building a solid Amazon storefront, whether you have one product or multiple. Don’t miss out on this insightful TACoS Tuesday Amazon PPC ask me anything episode!

In episode 474 of the Serious Sellers Podcast, Carrie and Melissa discuss: 

• 01:59 – Melissa’s Background
• 04:26 – Main Strategies For Prime Day
• 06:23 – How To Control ACoS In A New Listing
• 11:05 – What KPIs Do You Use To Stop A Campaign Based On The Underlying PPC Strategy?
• 12:16 – Using Top Of Search Boost
• 13:10 – Insights On Video Ads, What’s Working And Not
• 16:06 – Top Things To Do When Managing A New Account
• 20:18 – When Should You Consider DSP?
• 21:58 – What Is An Acceptable Minimum Spend On DSP?
• 22:40 – Do We Need To Calculate Your Bid Price Or Choose Suggested Price?
• 23:52 – How To Determine What PPC Costs Are Going To Be
• 26:36 – Keyword In Exact-Match, Is It Better To Negate It From Phrase Match?
• 28:01 – Advanced Amazon PPC Tactics
• 29:54 – How To Build A Solid Amazon Storefront
• 33:30– Building Your Storefront If You Only Have One Product
• 37:40 – How To Get In Touch With Melissa Davis

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Carrie Miller:

Today on the show, we have Melissa Davis from Profitable Pineapple. She’s a fiduciary account manager for them and has over eight years of Amazon PPC experience. Today we’re gonna be talking about Amazon Prime Day strategies for your PPC Amazon stores and the importance of running ads to them and video ads, and so much more. How cool is that? Pretty cool I think.

Bradley Sutton:

If you’re like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don’t have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I’m managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic For more information. That’s h10.me/adtomic.

Carrie Miller:

Hello everybody and welcome back to another episode of the Serious Sellers Podcast by Helium 10. My name is Carrie Miller, and I’m your host today for TACoS Tuesday, which is our monthly podcast where we talk about all things PPC and answer your questions live. So let’s go ahead and get into it. Hello everyone, and welcome to another episode of TACoS Tuesday. I have a very special guest who we’ve actually never had before, so I’m really excited to have her. Melissa from Profitable Pineapple, she’s the fiduciary account manager. Thanks so much for jo