Episode Details

How well do you know your ABDs? On this episode of Business Brain, your hosts, Dave Hamilton and Shannon Jean, dive into a discussion about the power of Always Be Different. First, it’s a case study of how AriZona Iced Tea keeps its 99-cent price point during inflation and how it differentiated itself to get into the beverage industry. Then it’s on to a breakdown of why David Morris believes that Being Different is Better than Being Better in the sales game. Join us while we fine-tune our Business Brains!

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #466 for Friday, July 14th, 2023
• 00:01:47 Always Be Different (The AriZona Iced Tea Story)
  • The Whistle, The Workhorse, and The Whale
• 00:07:19 SPONSOR: Pearl Diver. Do you wonder who is visiting your website? Pearl Diver is a cutting-edge platform that provides in-depth visitor identification, enabling you to uncover valuable insights about your website visitors.
• 00:08:39 SPONSOR: Zinch. A direct lender that makes financing fast, simple, and built around your needs. Zinch is waiving their $250 application fee for BB listeners when you sign up at FinancingThatWorks.com
• 00:10:07 Being Different is Better than Being Better
  • Separate Work from Worth
  • Treat Prospects Like People
  • Seek First To Understand
  • Be Honest, Even If It Costs You
  • Take “No” For An Answer
  • Speak About Competitors With Honor
  • Do What You Say You Will Do (WHEN YOU SAY YOU WILL DO IT!)
    • Underpromise and Over Deliver (Scottie!)
    • Always B