Episode Details

How do you get noticed by big brands? And eventually, get noticed by big agencies for an acquisition offer? It's all about making decisions that put the client first. That is what this guest shares in his story about starting out in the early days of social media, finding a hole in the industry, and how his agency's rapid growth led to an unexpected acquisition offer.

Daniel James is the founder and CEO of Mint Performance Marketing, a growth agency working with brands that take a strong stance. His team helps brands build their business profitably with integrated omnichannel growth marketing execution. He's led marketing strategies for AOL, Toyota, Disney, and more. His agency saw rapid growth, getting to seven figures within a year, and caught the eye of the global agency group Social Chain, which acquired it in 2019. He'll now discuss how the acquisition conversation started, how he estimated a fair value for his agency, and much more.

In this episode, we'll discuss:

• Running a full-service agency to have a bigger impact on brands.
• How to use influencer marketing for your agency.
• The importance of customer experience to create loyalty.
• How the acquisition conversation started and how he justified his valuation number.

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Sponsors and Resources

E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

Podcast Takeover!!

Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and getting a new perspective on the show.

The Evolution of Social Media from it's Beginnings

Daniel has been in the digital space for a long time, beginning as a MySpace employee. At that time, MySpace was one of the first recognized social media platforms that really took off. For Daniel, it was a blast working there feeling the excitement of what they were helping build. It was a very creative environment where they were encouraged to do innovative things.

MySpace was always a creative community where you would code your own page. Later on, companies like Facebook took over with a more user-friendly communication tool. From that point, the platform struggled although it still exists today.

All in all, it was an amazing opportunity to visit Los Angeles and work with the MySpace team there. That is when he decided to move to LA and run his own marketing agency.

Finding a Gap in the Market to Have a Bigger Impact on Brands

Daniel d