Episode Details

Megan Toscano, Director of Performance Marketing at charity: water, is about to generously share her journey from the for-profit sector to now leading social ads, paid search, and email marketing to promote their monthly giving program, 'The Spring'.

Megan takes us on a super enlightening tour of her role, explaining how performance marketing varies among organizations. YES, even nonprofits with tighter budgets can make the most of their resources using qualitative testing, leveraging email, and using gamification!

Delving deeper, she shares the challenges she faces researching YouTube to determine what works best for the organization, and how their recent World Water Day campaign aims to reclaim someone's time through access to clean water.

We also touch upon how networking within the industry can make a significant difference, understanding campaign objectives to optimize ads accordingly, and how Megan is currently exploring how donor impact has evolved from 2020 to 2023.

So, come join us on this inspiring journey with Megan and learn how charity: water is making a difference across the globe. Be sure to connect with Megan on Instagram and learn about the impactful work she's doing!

Resources & Links

Learn more about charity: water on their website and help give people clean and safe water with their monthly giving program, The Spring. You can connect with Megan by sending her a message on Instagram @megantoscano.

Here is the Facebook ad Megan references that is performing really well and continues to drive donations.

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