Episode Details

How do you make the transition from a startup business owner to sold out and scaling? You start off with the basics: Finding high-quality, paying customers - wherever you are in your business. We’re going to take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.

In this episode, you’ll hear…

• Why most business owners approach finding clients backwards
• Where I went wrong in my first business
• Finding a market for your ideal clients
• How to differentiate your business
• Leaning into your expert status
• Creating content geared towards your ideal clients

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

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