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Beware of the Grifterverse -- Juan Mendoza // The MarTech Weekly
Episode 1654
Published 2 years, 9 months ago
Description
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. The rise of online platforms and the accessibility they offer has brought about a significant increase in online fraud and the emergence of what can be termed the "grifterverse." The pervasive nature of online fraud poses a significant challenge for marketers, as it undermines trust, hampers user experience, and threatens the overall effectiveness of marketing strategies. Today, Juan discusses the grifterverse. Show Notes
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- Juan Mendoza: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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