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The world of marketing and sales is shifting. Some of the strategies you’ve used may not be as effective as they used to be (or work at all anymore).

But one thing does remain the same: visibility. One of your biggest jobs as CEO is getting the word out about your offers, products, programs, and services. And giving yourself a little experiment or challenge can help you get more eyeballs on your business.

CEO Collective member Megan Gersch is incredible at getting visibility! She ran a challenge for herself on Tik Tok, and what started as a goal of 100 turned into over 262 potential clients, which sparked a lot of momentum for her bold brand and website design company for creatives.

In this episode of Promote Yourself to CEO, we kick off a new podcast series about visibility for small businesses. Today, you’ll hear Megan describe her experiment and learn about how doing a similar challenge can help you gain visibility and insight into what your potential clients are actively looking for.

On this episode of Promote Yourself to CEO:

6:28 - What is Megan’s approach when helping people create a brand that stands out? She reveals the common mistake too many make with their branding.

10:32 - Megan talks about her experiment with doing website design reviews on Tik Tok. What were the two biggest issues she found?

15:39 - Megan discusses the impact of her experiment on her business and how she feels about using it as a promotional technique.

20:22 - Megan shares how she got visibility through two other avenues and why Tik Tok has been such a great strategy for her business.

25:40 - The amount of creative business assets you need can be a challenge. How does Megan’s VIP day strategy help you launch in days instead of months?

28:55 - What has it been like for Megan inside of The CEO Collective? How has she and her business benefited and changed?

Mentioned in How a Visibility Experiment Can Help Jumpstart or Grow Your Business with Megan Gersch

• Megan’s website and Tik Tok
• Help a Reporter Out (HARO)
• Terkel
• “How 100 Conversations Can Transform Your Business with Tami Hackbarth”
• “How 100 Conversations Helped Mado Hesselink Find Her Dream Clients”
• The CEO Collective
• Racheal on Instagram and TikTok
• Rate and review on Apple Podcasts

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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🎤 Thanks for listening! I'll see you next week!