Episode Details

This week's key takeaway:

How to use Lead Magnets in your marketing strategy - with Ben Fewtrell and David Carlin

Episode intro:

If you're going to sell anything in substantial volume, you're going to need lead magnets. If you're not familiar: a lead magnet is something of value that you can offer to attract people to your business. This very podcast is a lead magnet!

Ben and David will take you through the buyer journey and explain where the lead magnet should fit into it. And then once you've created one, how you ought to followup and convert those leads into sales.

In this week's episode you will learn:

• The right amount of retargeting after a lead magnet
• How to understand the reason why someone might want a lead magnet
• How supermarkets use lead magnets
• Why you should do more than just an email
• Should you ask for a phone number?
• How to measure lead-acquisition costs
• Why you don't always need a long nurturing process
• Why every business should have lead magnets

Show links:

• Take up our offer of a free masterclass at http://www.maxmyprofit.com.au
• Download your free workbook, "5 steps to creating your lead magnet": https://maxmyprofit.com.au/magnets/
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/