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CR030: Phygital customer experience in fashion retail with Manyana Schmitz, PVH
Description
Fashion is an industry where customer experience is critical, it has to represent your brand values very accurately. Additionally, the experience is becoming more and more complex as it needs to deliver "phygital" high quality and consistent omni-channel experiences.
Dave, Sjoukje & Rob talk to Manyana Schmitz, Director Digital Optimization and Transformation at PVH, a fashion company in Europe that owns Tommy Hilfiger and Calvin Klein, about the changing nature of customer expectations, the impact the pandemic had on buying habits, what the digital response to under pinning a fast moving and complex B2C experience and Manyana shares some personal reflections on her leadership journey.
TLDR:
00:55 Intros
02:02 Cloud conversation with Manyana Schmitz
32:16 The Top Five Retail Technology Trends In 2023
40:49 Annual reunion with friends!
Guest
Manyana Schmitz: https://www.linkedin.com/in/manyanaschmitz/
Hosts
Dave Chapman: https://www.linkedin.com/in/chapmandr/
Sjoukje Zaal: https://www.linkedin.com/in/sjoukjezaal/
Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/
Production
Marcel Van Der Burg: https://www.linkedin.com/in/marcel-van-der-burg-99a655/
Dave Chapman: https://www.linkedin.com/in/chapmandr/
Sound
Ben Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/