Episode Details

Executives from four companies with innovative products share examples of how pharmacy owners can improve the front-end and boost their profits.  Central to the discussion is the notion that the front-end is an overlooked asset.  They talk about the importance of creative marketing and share how innovative products open doors for doctor detailing.  The bottom line, the front-end is critical to the  success of your pharmacy and products and services are out there that can make that happen.