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CMO Conversations: General Mills' Doug Martin on brand-building, fandoms and AI
Episode 136
Published 2 years, 11 months ago
Description
The first in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Doug Martin, chief brand and disruptive growth officer at General Mills. Discussing the challenges and opportunities of artificial intelligence, keeping iconic brands relevant, and the importance of staying the course on brand building investment.
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