Episode Details

In this episode, we had the pleasure of welcoming back Lailama Hasan, to share the results of her recent case studies. Tune in and discover how her findings can help you enhance your Amazon listing optimization game! We started by diving into her customer behavior case study, exploring what consumers are truly looking for in your product listings. From there, we had dived into the significance of titles, premium features, discounts, coupons, and reviews in the eyes of Amazon buyers. She also talked about how changing titles led to an astounding 93% increase in sales. Surprisingly, she revealed that removing the brand name from your Amazon listing titles can be a game-changer. So, make sure to tune in until the end to learn how to level up your Amazon listing optimization game in 2023!

In episode 471 of the Serious Sellers Podcast, Bradley and Lailama discuss: 

• 01:09 – Catching Up With Lailama Hasan
• 02:30 – What Is Lailama Up To These Days?
• 04:15 – Diving Into Her Customer Behavior Case Study
• 06:33 – What Are Consumers Looking For In Your Listing?
• 08:18 – Titles, Premium Features, Discounts, Coupons, & Reviews
• 10:29 – Is Amazon’s Choice Badge Important?
• 13:55 – Changing Titles Lead To 93% Increase In Sales
• 14:22 – Removing The Brand Name In Your Amazon Listing Titles
• 17:47 – People Are Going For Shorter Titles
• 19:20 – Getting Creative With Amazon Product Photography
• 20:40 – Can AI Replace Creative Agencies?
• 23:05 – DIY Product Photography Techniques & Using AI Software
• 24:01 – Creating Compelling Amazon Listing Images
• 24:34 – Make Sure To Subscribe To Lailama’s YouTube Channel
• 27:36 – How Frequent Should You Refresh Your Listings
• 29:27 – How To Find Lailama Hasan In The Interwebs
• 29:54 – Find AMZ One Step At Helium 10’s Seller Solutions Hub
• 30:37 – Lailama’s 60-Second Tip

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Bradley Sutton:

Today we’ve got Lailama back, and she’s gonna tell us the results of a couple of cool listing optimization case studies that she’s done that will help you optimize your listings for 2023. How cool is that? Pretty cool I think.

Bradley Sutton:

Do you wanna be able to sync your listings that you create in Helium 10 to your Amazon account in one click, including being able to sync subject matter, which you’re not able to even edit now in most listings on Amazon, you’re gonna want to use Helium 10 Listing Builder. Make sure to find out how to use Listing Builder by going to h10.me/listingbuilder. That’s h10.me/listingbuilder. Hello everybody, and welcome to another episode of the Series Sellers podcast by Helium 10. I’m your host, Bradley Sutton and this is the show that’s a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we’ve got my sister from another Mr. back today on the show. My former co-worker here, Lailama. How’s it going?

Lailama:

I’m doing great. How about you?

Bradley Sutton:

I’m doing just delightful. Now, you’re back working at AMZ One Step And so I wanted to reach out to you and to kind of just like see what you’ve been, what you’ve been up to. I mean, even before you worked at Helium 10, you would come on this podcast and give us some cool listening optimization strategies and, and things like that were of great benefits to the audience. But before I get into that, are you moving with your brother and and sister-in-law to Toronto or just them?

Lailama: