Episode Details
Back to EpisodesSo You Want to Lead a Brand Refresh
Episode 351
Published 2 years, 6 months ago
Description
To rebrand or to not rebrand, that is the question… in this episode of Renegade Marketers Unite! Three CMO guests join to share the strategic process behind a brand refresh, from how to know it's time to rebrand, to how to get buy-in, to what you need to do to execute a successful one. This is the perfect strategic rebrand episode for B2B marketers wondering if it's time for a refresh, giving them the building blocks they'll need to enable change that will drive business forward.
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