Episode Details

Is it difficult for you to delegate to your team? Are you still handling everything yourself? Does your team feel empowered to take the initiative or do more work? If you're still at the center of everything, it's time to unlearn your old ways and elevate your team. When you do, you'll experience limitless agency growth. Today's guest thought clients expected to work directly with her and therefore found it hard to step away from daily operations. However, she learned to let go of this limiting mindset and embrace collaborative work. It was a humbling experience to see how much empowering her team made everything better. Now she finally gets to focus on strategy, growth, and agency culture.

Julianne Fraser is the founder of Dialogue New York, a digital marketing consultancy specializing in building influencer marketing strategies for lifestyle brands. For five years her agency has worked with corporate giants like Adidas and startups like Brooklinen amplifying their stories through influential voices.

In this episode, we'll discuss:

• Growing agency employee growth paths.
• Building a collaborative approach to improve client relationships.
• Elevating your team to develop strategy on their own.
• Keeping high standards of quality as the agency grows.

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Sponsors and Resources

E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

What Influenced the Vision for an Influencer Marketing Agency?

Julianne got into the industry just as brands started to understand the power of social media. She worked as a consultant at a startup accelerator where she gained valuable insight into the art of building client relationships. In her career, she laid the foundation of strategy work for many startups. Since then, influencer marketing has become a bigger part of marketing budgets. Just last year, investment in this area added up to over $16 million.

Working at several companies over the years, she also learned there are varying approaches to influencer marketing. The PR Approach, understanding relationships and creativity but no measurable results, Performance Marketing Approach, where they measure returns but no creative strategy, and the Automated Influencer Marketing Approach.

Having done all three approaches throughout her career, Julianne felt there was an opportunity to develop a strategy that incorporated all their benefits.

Her agency officially opened its doors in 2017 as a solo venture operating from Julianne's apartment. After 6 months her first hire was someone to handle execution. That time gave her a solid perspective on the ins and outs of all aspects of the operations; this was very useful as she grew her team.

How to Develop Agency Employee Growth Paths

Julianne felt humbled by the experience of hiring and mentoring a team. It's been one of the greatest challenges but also o