Episode Details

In this episode Shelby talks about the importance of social media for small businesses or a personal brand. Shelby has built her own brand and business using organic social media content to engage her audience. A common misconception is that social media needs to be utilized for paid ads and boosted posts. It's not all smoke and mirrors with using content as a tool to grow your business or brand. There is a way around ads and it's easier than you think!

ABOUT THE HOST:

Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.

Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.

At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.

Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.

You can connect with Shelby at:

Website:

https://www.shelbyclementmarketing.com/

Facebook:

https://www.facebook.com/shelbyclementmarketing

Instagram:

https://www.instagram.com/itsshelbyclement

LinkedIn:

https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/

TikTok:

https://www.tiktok.com/@shelbyclementmarketing

YouTube:

https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5w