Episode Details

In this special TACoS Tuesday in SSP episode, let’s dive into the world of Amazon and Walmart PPC together with our expert guest Jocelyn Jeffries, Senior Manager for Retail Media at Pacvue. Our guest is an experienced professional managing $50 million in ad spend annually. Let’s listen to her insights, tips, and answers to our community’s questions about PPC asked live.

In episode 468 of the Serious Sellers Podcast, Bradley and Jocelyn discuss: 

• 01:33 – Let’s Meet Our Guest Jocelyn
• 02:25 – Managing $50 Million In Ad Spend Annually
• 04:21 – A New AI Innovation That Pacvue Released
• 07:10 – Jocelyn’s Favorite PPC Metrics
• 08:08 – How Do You Get New To Brand Data For Sponsored Product Campaigns
• 09:27 – What Are The Benchmarks For NTB Data?
• 12:53 – A Weird Situation With PPC And Attributed Sales
• 13:57 – How To Use PPC To Improve Your Organic Rank
• 16:34 – Tip When You Are Targeting Top Of Search
• 17:35 – Running PPC Campaigns After Missing The Honeymoon Period
• 19:41 – PPC Tips And Insights For Amazon Europe
• 20:45 – How To Use Day Parting In Your Campaigns
• 22:46 – PPC Sales Increased But Organic Sales Stays The Same
• 24:32 – PPC Strategy For Walmart.com
• 28:03 – Rolando Joins Us To Ask His Question Live
• 35:31 – How To Get In Touch With Jocelyn And Pacvue

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Bradley Sutton:

Today, we’ve got somebody on the show who manages over 50 million in an annual PPC spend who’s gonna be answering a lot of your questions, such as, how did you Day Partying, how to advertise on Walmart, how to launch and get organic rank from PPC and more. How cool is that? Pretty cool. I think

Bradley Sutton:

We know that getting to page one on keyword search results is one of the most important goals that an Amazon seller might have. So track your progress on the way to page one and even get historical keyword ranking information and even see sponsored ad rank placement with keyword tracker by helium 10. For more information, go to h10.me/keywordtracker. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I’m your host, Bradley Sutton, and this is the show that is our monthly tacos Tuesday show. TACoS Tuesday, where we talk anything and everything PPC related, whether it’s on Amazon or Walmart, or even off Amazon and Walmart. We can take your questions on PPC, on other platforms potentially as well. So every month we bring on a special guest. And so without further ado, I’m gonna bring her on here, Jocelyn from Pacvue. How’s it going, Jocelyn? Good,

Jocelyn:

How are you?

Bradley Sutton:

I’m doing just delightful. And what do you do at here at Pacvue

Jocelyn:

I am on our kind of managed service consulting team, so I’m actually guiding strategy for some of our largest enterprise clients which is very fun. We work with really cool brands, you know, across, you know, self-service, managed, et cetera. And we have a lot of fun, but really mapping out the entire strategy for the year, and we’re pretty deep partners at that kind of level where we’re involved in the retail side and the you know, promotions and merchandising and all of that kind of aspect when we’re that deep into the relationship with the client.

Bradley Sutton:

Have any rough, like, cool figures you can throw out, like, Hey, I manage one gazillion dollars worth of spend per month every day, or something like that. That impressive.

Jocelyn:

Yeah, I probably manage about 50 million in