Episode Details

In today’s episode I speak with Kevin Brockland, Founder and Managing Partner at Indelible Ventures, a seed stage venture fund in Malaysia. We go through the three Ps needed to build products and companies with impact: People, Process & Product.

The conversation is packed with Product gems - we go deep in product growth, onboarding optimization, removing friction, customer mapping, fluidity in processes and much more!

Let’s dive into it!

👉 You can find Kevin here

• LinkedIn: https://www.linkedin.com/in/kbrockland/
• LinkedIn Indelible Ventures: https://www.linkedin.com/in/kbrockland/
• Website: https://indelible.vc/
• Kevin’s Podcast “SEA of Startups”: https://insights.indelible.vc/podcast

👉 And you can find Monica here:

• LinkedIn: https://www.linkedin.com/in/monicamillares/
• TikTok: https://www.tiktok.com/@moni_millares
• YouTube: https://www.youtube.com/@moni_millares
• Website: https://moni-millares.mystrikingly.com/

If you enjoy this pod, please follow and leave a 5 star rating on Spotify and a review on Apple podcasts

🗞️ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7062789745407340544

📞 Schedule a free “Open Office” call with Monica: https://www.kalendme.com/en/fintechwithmoni-ejoob

In this Purpose Driven FinTech episode we cover:

(0:05:14) The role of purpose in Kevin’s life and business, and the branding problem around impact investing.

(0:07:13) What does Indelible Ventures do

(0:09:07) Navigating regulation in the APAC region and the potential benefits of unification around regulation and policy

(0:13:23) Kevin’s three P's for evaluating investable companies: people, process, and product

(0:14:48) Establishing frameworks and processes for collecting users feedback

(0:16:08) Comparing building a product to the scientific method and the need for perpetual learners with a growth mindset.

(0:17:47) The need for fluidity in processes and shortening feedback loops, and the spiraling out of control of large organizations' check and balance systems.

(0:20:21) The importance of understanding unknown unknowns and the need to act responsibly.

(0:21:16) The challenges of evaluating CEOs and founding teams as critical people in a startup

(0:25:35) The practical terms of feedback loops in building products and the importance of shortening them.

(0:29:29) Mapping out user journeys and focusing on optimizing individual components of the conversion funnel.

(0:30:55) Establishing ideal customer personas and understanding triggers for awareness in the conversion funnel.

(0:40:16) The need for product design to consider the user's competency, pain points, and usage characteristics, and the importance of creating habitual formations in the product des