Retirement Advisor Marketing with Rebecca Hourihan

We were curious to learn more about what 401(k)-focused advisors are doing with their 401(k) marketing efforts these days, and what kind of investments in time and resources they are making in efforts to grow their business.

For answers, we checked in with Rebecca Hourihan, Founder and Chief Marketing Officer with San Diego-based 401(k) Marketing, a full-service marketing agency for retirement plan professionals. A familiar face on the retirement industry conference speaking circuit, Rebecca works with a wide range of top retirement plan professionals, providing help with customized marketing materials, campaigns, websites, and expert content collateral.

In today’s podcast she talks about the use of content marketing, effectively reaching different generations, advisor use of artificial intelligence, and what kind of investment most retirement advisors are making in their marketing efforts.