Episode Details

Welcome back for part 2 of this 2-part strategy series with Bradley! In this episode, we dive into a range of strategies and tips to supercharge Amazon brand pre-launch activities. We kick off with a quick recap of Part 1 before getting into advanced topics like reverse engineering your competitors’ PPC strategies, expanding your keyword search, and uncovering long-tail keywords. We also explore tactics for identifying products frequently purchased alongside yours and share a seller’s success story after using the Maldives Honeymoon Method. Additionally, we discuss leveraging search query performance, optimizing listings using the Amazon algorithm, and understanding indexing versus ranking. Tune in for valuable insights on all the steps you need to do before launching your brand on Amazon.

In episode 467 of the Serious Sellers Podcast, Bradley discusses:

• 02:18 – Make Sure You’ve Heard Part 1 Already
• 02:45 – Reverse Engineering Your PPC Strategy From The Competitors
• 05:05 – How Widen Out Your Search For More Keywords
• 06:19 – Get Long Tail Keywords Of Top 10 Phrase Roots
• 09:20 – Which Products Are Frequently Bough Together With Your Product
• 10:32 – How The Maldives Honeymoon Method Helped This Seller
• 13:07 – Bonus Hack: Using Search Query Performance With No Product Yet
• 14:48 – 10 Relevant Spanish Keywords? Check The Translation
• 17:56 – How To Use Frankenstein For This Strategy
• 18:57 – How Does The Amazon Algorithm Work For Listing Optimization
• 19:21 – Subject Matter Is No Longer Existing In Front Or Back Ends
• 19:51 – Amazon Indexing Versus Ranking
• 22:05 – Using Your “Keyword Bank” Inside Listing Builder
• 22:32 – Use Chat GPT To Build Your Lising Inside Helium 10’s Listing Builder
• 23:37 – Try To Nest Your Keywords Together
• 24:20 – Important Things To Note When Making Your Listings
• 25:24 – Don’t Use A+ Content To Index For Keywords
• 25:39 – More On The Difference Of Indexing And Ranking
• 27:17 – Check Indexing For Main And Secondary Keywords
• 29:32 – Add Top 10-30 Keywords Inside Keyword Tracker And Turn On Boost
• 30:11 – Setup Helium 10’s Market Tracker Tool
• 31:38 – Make Sure To Activate The SKU In Inventory Management
• 32:53 – Activate Your Helium 10 Alerts
• 33:27 – Use Follow Up For Automatic Request A Review
• 34:50 – More Bonus Tips: Strikethrough Pricing
• 36:11 – That’s It For The Bali Blast Pre Launch Strategies
• 37:06 – Stay Tuned For SSP Episode 500!

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Bradley Sutton:

Today is part two of my two-part episode where I’m talking all about my pre-launch strategies for Amazon. You don’t want to miss today’s strategies because it’s gonna get you on the right track for the Maldives Honeymoon Launch method. How cool is that? Pretty cool, I think.

Bradley Sutton:

Wanna check estimated sales for products you see on Amazon? Or maybe you want to instantly see how many listings on page one of a search term result, have the actual search keyword in the title. You can find all of these things out and more with the Helium 10 Chrome extension tool X-ray. More than 1 million people have used this tool. Find out what it can do for you by downloading it for free at h10.me/xray. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I’m your host, Bradley Sutton. And this is the show that’s completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious selle