Episode Details
Back to EpisodesE275 ThriveOn Business: My journey of becoming an Entrepreneur
Description
In this episode, CJ unpacks his personal entrepreneurial journey and his decision to introduce a third variation of episodes.
He opens up about his motivation to share his story and how he navigated his way to establishing THRIVEONLIFE.
From his early job experiences to establishing a side hustle in fitness while working in corporate America, CJ covers how he managed risk and scaled his business. He also provides practical advice on starting a business or a side hustle and his perspective on life and business success.
Key Topics:
- CJ's childhood experiences in babysitting that introduced him to the value of hard work, self-reliance, and cash based businesses.
- His perspective on the value of unconventional job paths and how he leveraged this principle in his entrepreneurial journey.
- His journey to becoming a fitness trainer alongside his corporate job at UBS Wealth Management, and how he managed risk while setting up his business.
- Practical tips on gaining clients both in-person and digitally, and the importance of testimonials in building trust.
- CJ's approach to pre-building systems for scaling his business, even before getting the first client.
- Insights into the real reasons why people seek personal improvements, emphasizing the desire for confidence in various aspects of life.
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Importance of building trust with clients, understanding their root problems, and designing systems to accommodate growth.
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Leveraging Referrals & Building Customer Relationships: He explains the role of referrals, affiliates, and ambassadors in expanding a client base.
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Practical Steps in Starting a Business: CJ emphasizes the importance of doing market testing and setting up proper business infrastructure (like an LLC and a business bank account) to avoid future problems.
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Transitioning to Business Consulting & Lessons Learned: his transition from personal training to business consulting, explaining how he tapped into existing networks to offer his services to other industries.
- Conclusion and reflections on the lessons learned from CJ's journey so far.
Connect with CJ Finley: