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WARC x Cannes Lions: The third age of effectiveness
Episode 131
Published 3 years, 3 months ago
Description
Anna Hamill hosts the second of WARC’s daily podcasts from Cannes Lions 2023. We hear about a major new presentation from Les Binet, Dr Grace Kite and Tom Roach. Jocelyn Tse, Chief Strategy Officer for UM Worldwide in China, offers insights from the Creative Data Lions judging room. And WARC’s Sam Pena-Taylor reports on ChatGPT making a splash at the Festival.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
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