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44. Emailing for Good: Next Level Donor Communication with Abby Jarvis

44. Emailing for Good: Next Level Donor Communication with Abby Jarvis

Season 1 Episode 44 Published 3 years, 2 months ago
Description

48% of donors prefer updates and appeals through email.  Nonprofit email performance data has been historically challenging, especially for smaller organizations — today, we’re sharing data on what works, what doesn’t, and trends that every nonprofit needs to know!
 
Ready to revolutionize your nonprofit email marketing strategy? Abby Jarvis, a nonprofit tech expert with over 10 years of experience, joins us to discuss the groundbreaking Neon One Nonprofit Email Report, packed with data-backed insights. Learn how to optimize your campaigns for maximum effectiveness, and discover why now is the time to break the rules and think outside the box.

We explore the top-performing sentiments and words identified by the AI engine in the Neon One Nonprofit Email Report that you can use to optimize your next fundraising campaign.

We dig into how to effectively communicate with donors, make your emails scannable, and track your own metrics for continuous improvement. By the end of this episode, you'll be equipped with new strategies and inspiration to take your nonprofit email marketing to the next level. 

Curious about the different communication preferences of Gen Z and Gen X? Find out what different generations prefer and how to use the latest data to inform your next campaign.

"Permission to expermient! Your list and clients are unique. Play around with this. I hope the findings in this report signal to people to experiment."

What are some for-profit trends that nonprofits should start experimenting with?

>>> Click here to download The Nonprofit Email Report for free!<<<

About Neon One
Neon One provides social good organizations with connected fundraising tools
and services they need to help fulfill their mission. The team works hard to
help nonprofits raise more money and build sustainable, long-term growth
with software, services, and resources. Their products are designed to manage
the full range of nonprofit operational needs, from fundraising and donor
management to program operations and financial reconciliation.  


About Abby Jarvis

Abby Jarvis is a writer, marketer, and speaker at Neon One. Her 10 years in the nonprofit technology industry have been dedicated to understanding how and why donors support their favorite causes, studying donor trends and behavior, and sharing data-backed best practices nonprofits can use to build successful fundraising programs.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here. 

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