Episode Details

Jo discusses the importance of finding a profitable niche for a coaching business. With the influx of coaches over the past two years in this growing industry, it is crucial to stand out and attract clients actively seeking solutions.

Joanna explains that a niche is a specific target market or a well-defined segment of people or problem, and by narrowing down the focus to a specific group of people, coaches can position themselves as experts and attract clients seeking solutions.

She also shares five steps to discover a profitable niche, starting with reflecting on passions, skills, and interests to lay the foundation for a profitable niche.

Introduction to Profitable Niches [00:00:28]

Joanna Lott introduces the podcast episode and the topic of profitable niches for coaches.

Importance of Niche for Coaching Business [00:01:29]

Joanna Lott explains what a niche is and why it is important for a coaching business to have a profitable niche in a crowded coaching market.

Steps to Discover Profitable Niche [00:04:47]

Joanna Lott shares five steps to discover a profitable niche for a coaching business, including reflecting on passions, skills, and interests, researching market demand, and creating a signature coaching offer.

Useful Links

Joanna Lott's website with the 12 Ways to Get Clients Now

Connect with Jo on LinkedIn

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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