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Why You Need to Talk About Sustainability
Episode 185
Published 3 years, 2 months ago
Description
As a wine producer, you owe it to yourself to talk about your sustainable practices as much as you can. Amanda Wittstrom Higgins, Principal at Full Cup Solutions explains that you never know what unique story about your brand will engage your next consumer, trade account, team member, or press writer. Use video and photos to capture specific practices including cover cropping, reusing barrels, and community donations. With a bank of digital collateral, you can easily bring practices to life online. Amanda shares simple and effective staff training tools, how to quickly build rapport with clients, and why sharing your story makes you stand out in the marketplace.
Resources:- 82: Getting to Know Your Wine Customer
- 104: How to Tell Your Story on Instagram
- 132: Are you Talking About your Sustainability Efforts? | Marketing Tip Monday
- 161: Use Storytelling to Sell More Wine
- 176: What's your Sustainable Story? | Marketing Tip Monday
- Amanda's Instagram
- Amanda's LinkedIn page
- Dream Big Darling - Amanda's non-profit
- Full Cup Solutions
- Full Cup Solutions Instagram
- Wine Speak Paso
- Seasons of Sustainability – SIP Certified
- SIP Certified Eco-Chart
- SIP Certified Marketing Tips e-Newsletter
- Sustainable Story Worksheet - Electronic | Print
