Episode Details

Episode 59: Where to invest your marketing budget to find new quality clients consistently

“The aim of marketing is to reduce the need for selling.” - Prof Philip Kotler.

In this episode of The Wize Guys Podcast, Ed Chan Jamie Johns, and Thomas Sphabmixay discuss where the marketing budget should be spent to find new quality clients consistently. The mentors discussed the analogy of "building a garden that attracts butterflies and not be dependent on a butterfly catcher" and how important is to get the marketing in place to ensure a steady flow of quality clients.  

Timestamps:

0:00 - Intro

0:34 - How to scale your accounting or bookkeeping practice with marketing

2:54 - The concept of “building a garden that attracts butterflies and not be dependent on a butterfly catcher”

4:56 - The importance of getting in place to ensure a steady flow of quality clients

12:01 - Practical insights on how to implement a consistent marketing strategy

14:24 - What is the resource mix in marketing when it comes to strategy, management, and production & tips for allocating the marketing budget to attract new clients?

18:31 - How to improve and invest in the marketing activities

Quotations:

"You should be spending around investing around 5% of your turnover in marketing activities and you've gotta see it as an investment." - Ed Chan

“The biggest thing is once you start to do marketing, don't stop it.” - Jamie Johns

"Being persistent and consistent is the key. The firm has to have a good foundation so that when you go about your marketing, you're not going to be held back by your production." - Thomas Sphabmixay

USEFUL LINKS:

• Message us to get a copy of the Ultimate Guide on Measuring your Marketing ROI: ​​https://m.me/claudiawize/
• Download FREE eBook: The Accountant's 7-Hour Workweek Playbook

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Email: support@wizementoring.com

Download the full transcript here.

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