What happens when big brands and massive food companies move into the regenerative agriculture industry? Should we celebrate or worry about this shift? Join us as we explore these questions with Karen Rodriguez, chief operation officer of Kiss the Ground, and Ethan Soloviev, chief innovation officer at HowGood, who recently updated the Regenerative Agriculture Industry Map.

Throughout this enlightening conversation, we examine the potential of regenerative agriculture to create a diverse and sustainable world. Karen and Ethan share their experiences navigating the challenges of working with larger companies and structured organizations, as well as the opportunities for scaling regenerative agriculture practices. We also discuss how global initiatives, such as the World Economic Forum and the One Planet Business for Biodiversity, are helping to drive the regenerative movement forward.

As we reflect on the growth of investment in regeneration and nature-based solutions, we emphasize the importance of collaboration and weaving together the old and new. From examining the potential of regenerative agriculture in the context of global conversations to discussing the timeline for farmers to revitalize their soil, this episode promises to broaden your understanding of the promising future of regenerative agriculture and its potential to heal our planet. Don't miss this insightful conversation with Ethan and Karen!
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LARIS 2026

Latin American Regenerative Investment Summit (Cumbre de Inversiones Regenerativas de América Latina). Be part of the movement that is regenerating the way we learn, invest, and live.

Bogotá, Colombia

May 12 - 14

https://regenerativo.org/en/laris/

Find out more about our Generation-Re investment syndicate:
https://gen-re.land/

Thank you to our Field Builders Circle for supporting us. Learn more here

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In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed financial advisor or investment professional before making any financial decisions.

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