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Thinking Beyond Purpose with Denise Lee Yohn and Adam Bryant, and Steven Morris
Episode 15
In this episode, Steven Morris, Denise Lee Yohn, and Adam Bryant discuss:
- Creating a purpose statement and tracking your progress
- Is your purpose statement a part of the strategy or just a marketing exercise?
- Why we shouldn’t generalize about the workforce
- Creating a fusion of strategy, purpose, and values as a business leader
Key Takeaways:
- Almost every business will claim that they have a clearly defined purpose that’s integrated with their core business strategy. However, those same businesses don’t prioritize tracking their progress on their purpose. This suggests that businesses don’t take their purpose statement as seriously as they thought.
- Most business leaders are much more concerned with what they say their purpose is than what their purpose really is and according to a survey, business leaders feel like their purpose statement is more of a PR exercise than a business strategy.
- We need to be careful about generalizing about workforces in general. Not every employee has the luxury of wondering whether there’s an alignment in purpose or values. Some workers are in their offices because they need a paycheck and nothing more.
- Creating made up of the strategy, the purpose, and the values of the company is not the job of the marketing department, but that of the CEO of the company. Creating unity between those three means that the leader has to be the one creating direction.
"You as an organization, you as a leader, or you as a person, need to play an invaluable, irreplaceable role in this world. And your purpose statement enables you to articulate what that role is: why you do what you do" — Denise Lee Yohn
"We need to open up the conversation about the fact that employees bring their own purpose. Purpose is ultimately about narrative. It's about storytelling. And we all create our own narratives around purpose in our lives and what we do things for." — Adam Bryant
Connect With Denise Lee Yohn:
Website: https://deniseleeyohn.com/
Facebook: https://www.facebook.com/deniseleeyohn
YouTube: http://www.youtube.com/user/dyohn1
LinkedIn: http://linkedin.com/in/deniseleeyohn
Connect With Adam Bryant:
Website: https://adambryantbooks.com/
Email: adam.bryant@excoleadership.com
Twitter: https://twitter.com/adambbryant
LinkedIn: https://www.linkedin.com/in/adambryantleadership/
Get "The Beautiful Business" book by clicking on this link: https://the-beautiful-business.com/
Connect With Steven Morris
Website: https://matterco.co/
LinkedIn: https://www.linkedin.com/in/stevenmorris111/
Instagram: https://www.instagram.com/matter_smorris/
Twitter: https://twitter.com/StevenMMorris
Steven Morris, CEO of Matter Consulting is an ever-curious life-seeker, brand and culture building expert, advisor, author, and Published on 2 years, 6 months ago