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Are your marketing campaigns as effective as yelling at a brick wall?

Well, it's time to consider the power of paid media! Aka - paid ads. By investing in paid advertising, you can catapult your brand from zero to hero and reach a wider audience. To learn precisely how to do this, in episode 24 of The Master Your Business Podcast, I speak to Youssef Ali.

Youssef is a creative director by trade with more than 15 years of professional experience in the digital agency industry. With his passion for detail, in 2018, he embarked on a new journey as the director of Meraki, designing, manufacturing and selling bespoke hardware pieces across the UK, EU and the Americas.

This episode covers everything from road mapping the customer journey, why having a digital marketing strategy is key, how to build a successful strategy, and how to use paid media to build a brand within your industry.

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:

https://www.deirdremartin.ie/blog/pay-to-play-using-paid-media-to-catapult-your-brand-from-zero-to-hero