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The key ingredients of Revenue Operations - Alexander Müller | EP 02
Description
When companies are growing, they often tend to note that their whole go to market process is not really aligned anymore.
Marketing is doing something else than the BDRs are doing. Sales is not selling what marketing offers and everyone in the company actually pitches the product in a different way.
That leads to efficiency losses at large scale.
In today’s episode I’ve got a guest with me: Alexander Müller - former consultant at Roland Berger, head of revenue operations at FORTO and vice president revenue operations at Cognigy.
Together, we are talking about what appears to be the solution to all these problems: revenue operations.
We talk about:
- What are the indicators to set up a revenue, op steam
- Who should be on your team, and
- To whom should you report?
Tune in, have fun.
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