Episode Details

In this episode, you'll meet Paul Roetzer, founder of the Marketing Artificial Intelligence Institute (MAII). Paul shares his journey from being inspired by IBM Watson's Jeopardy win in 2011 to exploring the potential of AI in marketing strategy and midlife careers.

Paul wondered if AI could be a marketing intelligence engine, capable of predicting campaign outcomes and making recommendations based on consumer behavior.

Paul's research in 2014 revealed AI's prevalence in logistics and healthcare, with tech giants like Google, Microsoft, Amazon, and Facebook building AI research labs. The acceleration of AI into intelligent devices and the introduction of ChatGPT in 2022 have significantly impacted many industries.

The episode also explores AI's impact on midlife careers, with Paul expressing his belief that AI will be a net positive, assisting in various jobs, from accounting to customer service.

Paul advises listeners to embrace AI technology, predicting that those who use it responsibly will have an advantage. He shares an example of how someone who embraces AI might create a new job to operationalize it at their place of employment.

Paul also touches on the ethical considerations of AI, expressing concern about misinformation, elections, human resource information, and fake videos. He emphasizes the importance of public education on AI and recommends sources for further learning, including books like "Human and Machine" and "The Algorithmic Leader," and following AI researchers on Twitter.

Paul remains optimistic about the net-positive global impact of AI, believing that the good outcomes can outweigh the downside risks. He also shares his educational efforts, including a free AI class at MAII and his weekly podcast, "The Marketing AI Show."

Tune in to this episode to learn about the transformative power of AI in midlife careers, and how you can prepare for its impact today.

Visit the Marketing AI Institute Website
Learn about the Marketing AI Conference (MAICON)
Listen to the Marketing AI Show podcast
Follow Paul Roetzer on LinkedIn
Follow Paul Roetzer on Twitter
Read Paul Roetzer's Book:  Marketing Artificial Intelligence

Connect with Bernie Borges:
LinkedIn: https://www.linkedin.com/in/bernieborges/
Twitter: https://twitter.com/bernieborges
Instagram: https://www.instagram.com/bernieborges/
TikTok: https://www.tiktok.com/@bernieborges
Email: bernie@midlifefulfilled.com

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Music attribution:
Scott Holmes Music

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