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#462 - PPC Tips, Pivoting Product Niche, & More!

Season 2 Published 2 years, 10 months ago
Description

In this episode, we welcome back the dynamic duo, Shan Shan Fu and Schrone Hardeman. These two amazing Amazon sellers have been making waves in the industry with their strategies and success. In our exclusive interview, we caught up with Shan Shan and Schrone to find out what they’ve been up to lately. They shared insights into how Schrone keeps his profits steady and how Shan Shan’s brands are performing today.
 
Additionally, they discussed a lot of PPC strategies and tips. Schrone also addressed the common fear of overspending in PPC and shared his best tips for new sellers. Shan Shan highlighted the importance of networking in her business journey and discussed the challenges faced in selling inside women’s clothing categories.
 
The “Tripe-S Crew” is back and ready to inspire and empower sellers once again, so stay tuned for more groundbreaking strategies and achievements from this dynamic duo.

In episode 462 of the Serious Sellers Podcast, Bradley, Schrone, and Shan Shan discuss: 

  • 01:26 – Let’s Welcome Back The “S Crew”  
  • 02:14 – What Is Shan Shan & Schrone Up To These Days
  • 04:03 – How Schrone Keeps His Profits Steady
  • 07:39 – Diving Into The Market Share Inside His Category
  • 10:26 – How Shan Shan’s Brands Are Performing Today
  • 13:06– There Are Two Types Of Sellers…
  • 14:14 – The Amazon PPC Math Technique
  • 19:11 – Dividing Your PPC Into Two Cycles
  • 25:23 – “My Student Has A Fear Of Overspending in PPC”
  • 28:38 – Schrone’s Best Tips For New Sellers
  • 30:14 – How Networking Helped Shan Shan’s Business
  • 31:25 – Problems In Selling Inside Women’s Categories
  • 32:55 – “The Opportunity Is Disguised As A Setback”
  • 33:57 – Benefiting From The “Taylor Swift Economy”
  • 35:15 – How To Reach Out To Schrone Hardeman
  • 35:22 – How To Reach Out To Shan Shan Fu

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► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Transcript

Bradley Sutton:

Today, we’ve got some former guests back on the show to talk PPC strategy and more. Now, both have inspired others on previous episodes with their story of how they became Amazon Sellers. One was a military veteran turned six figure seller, and the other, an immigrant to the United States, who recently has had her clothing line featured along the likes of Louis Vuitton. How cool is that? Pretty cool I think.

Bradley Sutton:

Did you know that Amazon sometimes loses or damages some of your inventory? Usually they reimburse you for this, but sometimes they might miss things. That’s where Refund Genie comes in. What Helium Ten’s Refund Genie does is we go check out your reports and see if Amazon owes you any money, and then we give you the reports that you need to submit to Amazon so that you can get your money back. If you haven’t run this, you can have hundreds, if not thousands of dollars that Amazon might owe you, especially if you’ve never used this before and you sell a lot on Amazon. So, to find out more information, go to h10.me/refundgenie. Hello everybody, and welcome to another episode of the Series Sellers podcast by Helium 10. I’m your host, Bradley Sutton. And this is the show that’s a completely BS free unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

Bradley Sutton:

We’ve got a couple serious sellers back on the show, and I like to call this show kind of like the, the Triple S show. You know, like at Helium 10, we’ve got tons of, of S’s everywhere. First of all, this is the Serious Sellers podcast. We’ve got the Serious Sellers Club. We had

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