Episode Details

In this episode, Barbara discusses:

• Why a logo is essential for your business.
• What makes a great logo?
• Exploring different ways to use your logo to build your brand.

Key Takeaways:

“Logos provide brand recognition. Having a strong image helps your business stick out in people’s minds and makes you stand out over your competition.” – Barbara Hales.

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business Website: www.TheMedicalStrategist.com
Email:   halesgangb@aol.com

YouTube: https://www.youtube.com/TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:

Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (141)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors! I’m your host, Dr. Barbara Hales. Today we will be discussing logos and the need for it in your practice or business.

The Power of Logos in Business

Dr. Barbara Hales: Does your business or medical practice have a logo yet? It is one of the basic foundations for brand marketing or promoting yourself and your services. Look around you. All of the companies that you buy products from or utilize their services have one. And just seeing the logo instantly helps you recognize and think of that company. Now, even hospitals and medical services have them.

The best logos have stood the test of time, are easily identifiable, and can be linked to the company. Examples of the best ones include Starbucks with the mermaid design, flowing lines, and green color. Apple with an apple and a leafy stem with a bite out of it. Nike has the checkmark or swish we’ve all seen that is internationally recognized. FedEx is the large F E D in purple and E X in orange connected to each other. Shell Gas has a red and yellow emblem of a shell that has stayed consistent. The McDonald’s logo consists of two large yellow arches. These are recognized as McDonald’s throughout the world and can be seen from blocks away. Of course, we can’t think of logos without mentioning Coke with its red script font, and GEICO Insurance with its cute talking gecko.

7 Benefits of Having a Great Logo

Dr. Barbara Hales: In case these examples haven’t convinced you, let’s break it down into seven benefits of having a great logo that truly represents you. First, you appear professional, people see the logo and perceive you to be an established business.

Logos provide brand recognition. Having a strong image helps your business stick out in people’s minds and makes you stand out from your competition.

You can infuse your personality into the logo including animals, cartoons, bright colors, and interesting designs which reflect originality. Let’s face it, everyone likes a cute animal.

Logos provide consistency. The colors and look of your logo will appear on your stationery website and social media platforms in addition to your podcast, press releases, and published books.

Logos provide loyalty as it grows in recognition. More people will know who they liked to support and will seek you out.

Logos enable you to stand out over the noise online and stand out from your competition. Since you have mere seconds to attract attenti