Episode Details

In this episode, we continue our conversation with Norm. He also takes us through his journey as an Amazon Live influencer, revealing strategies for successful influencer collaborations and the key to boosting brand visibility and increased sales.
 
Do you want to be your own brand ambassador? Norm addresses the common challenge of finding the right influencers, highlighting the pitfalls and misconceptions surrounding influencer marketing on Amazon. He also walks us through the process of signing up for the Amazon Live program, ensuring you have all the information you need to get started. Gain a deeper understanding of how influencers can impact your brand and learn best practices for successful collaborations.
 
Also, Norm shares important information about the New FedNow Service Program, discussing its potential impact on online businesses and how sellers can leverage it to their advantage.

In episode 461 of the Serious Sellers Podcast, Bradley and Norm discuss:

• 01:31 – The New FedNow Service Program
• 02:49 – Diving Into Norm’s Influencer Challenge
• 05:23 – Norm’s Amazon Live Page And His Tips
• 11:52 – How To Make Money From Amazon Live Videos
• 15:17 – How To Sign Up For This Program
• 19:01 – Finding Influencers: Many Brands Are Not Doing It Right
• 23:36 – Understand The Process Of Influencers On Amazon
• 26:00 – Norm’s Gift For Our Listeners
• 29:05 – How To Find Norm Farrar In The Interwebs

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Bradley Sutton:

Today is part two of a two-part episode series where we’re talking to Norm, and he’s got some eye-opening strategies about having to do with being an Amazon influencer, doing Amazon lives, and understanding how the whole system works at a level you’ve never heard before. How cool is that? Pretty cool I think

Bradley Sutton:

Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps on their Amazon listing, or maybe somebody changed their main image, or Amazon changed their shipping dimensions, so they had to pay extra money every order. Helium 10 can actually send you a text message or email if any of these things or other critical events happen to your Amazon account. For more information, go to h10.me/alerts. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton. And this is the show that’s a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. What else can you tell us?

Norm:

Another thing, there is a new program that I only became aware of it just recently, and it’s another game changer for e-commerce businesses, and that is the new FedNow, have you heard about this?

Bradley Sutton:

FedNow? No.

Norm:

Check it out.

Bradley Sutton:

Maybe I have, but I just don’t. It’s ring a bell. It’s

Norm:

It’s a platform that the government is implementing in July. They were gonna implement it a little while ago a couple months back, but they decided not to. But this is for money laundering, and now this service is starting in, I think it’s either the beginning or the end of July, and it is gonna change the way that we do business on the internet.

Bradley Sutton:

Is this related to what, you know, Amazon was having everybody re-verify their information recently like sellers had to like reprove who they were? Or that’s completely unrelated.

Norm:

I’m not sure. I probably might ha