Episode Details

Episode 58: How To Build an Extraordinary Marketing System for your Accounting Practice

“The more marketing you do, the less you need to sell.” - Ed Chan

While most of your business revenue depends directly on the strategic ideas you implement in providing your services, it also depends on your popularity as a company. 

By the company's popularity, we are not referring to just being known among your circle and acquaintances. Basically, your accounting firm needs more visibility and awareness about the services you provide. 

In this episode of The Wize Guys Podcast, Ed Chan, Tim Causbrook, and Thomas Sphabmixay discussed how Accounting business owners can build an extraordinary Marketing system to reach more leads without leaving them as a prisoner of their practice.

Timestamps:

0:00 - Intro

0:34 - The difference between marketing and sales

1:47 - Good marketing leads to great sales

4:17 - The importance of consistency and persistency

6:51 - Is partnership a good idea?

Quotations:

"Marketing is about building awareness. Building awareness of your brand and building awareness of the products that you sell." - Ed Chan

"It's not just about someone buying something from you today, but it's about building up that prospective database that potentially can buy from you in the future."  - Ed Chan

"The biggest thing is consistency with marketing. They are the absolute key because if you stop the marketing, it's so much harder to get it going." - Jamie Johns

USEFUL LINKS:

• Message us to get a copy of the Sales VS Marketing Guide: ​​https://m.me/claudiawize/
• Download FREE eBook: The Accountant's 7-Hour Workweek Playbook

GET IN TOUCH!

Website: www.wizementoring.com

Facebook: https://www.facebook.com/wizementoring/

Twitter: https://twitter.com/wizementoring

Linkedin: https://www.linkedin.com/company/wizementoring/

Instagram: https://www.instagram.com/wize.guys/?hl=en

Email: support@wizementoring.com

Download the full transcript here.

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PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:  

 1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here 

2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here 

3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here