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Facebook Ads: The Advantage of Advantage+ Shopping Campaigns with Aggie Meroni
Episode 155
Published 2 years, 7 months ago
Description
We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale.
She’s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the way.
In this episode we discuss:
- What is Advantage+ and how does it work?
- Utilising algorithms to target demographics
- Factoring annual sales peaks into your marketing
- Leaving targeting to AI and focusing on creative
- Getting the best results from algorithmic marketing
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**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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