Episode Details
Back to Episodes#460 - Expanding To Retail & Google Business Profile Strategies – Part 1
Description
Welcome back to The Serious Sellers Podcast! In our latest episode, we had the pleasure of hosting a special guest for the fourth time. Norm Farrar, a seasoned expert in the Amazon industry, joins us to discuss some exciting topics and share valuable insights. Tune in to discover what Norm has been up to lately, including his strategies for getting Amazon or E-commerce brands into retail stores and the latest strategies in marketing your brand inside Google Business Profile.
Is your brand or product ready for retail? Norm delves into this question, providing practical advice and highlighting the importance of being prepared before taking the leap. Additionally, he shares his experiences and candidly talks about the challenges faced when dealing with certain buyers in the retail industry. Norm also brings us up to speed on the latest developments with Google My Business and Google Business Profile. Find out what’s new and how these tools can enhance your online presence and increase visibility for your brand.
Make sure to stay tuned for Part 2! It’s an episode you won’t want to miss!
In episode 460 of the Serious Sellers Podcast, Bradley and Norm discuss:
- 01:09 – Another 4-Time Guest In The Serious Sellers Podcast!
- 02:52 – What Norm Been Up To Lately?
- 03:36 – Getting Amazon Brands Into Retail Stores
- 07:34 – Consider Independent Retail Stores
- 15:33 – Is My Brand Or Product Ready For Retail?
- 20:46 – “Some Buyers Are Jerks”
- 22:30 – What’s New With Google My Business / Google Business Profile?
- 30:59 – Norms Healthy Habits & Hobbies Outside The Amazon Grind
- 32:52 – Make Sure To Upgrade To Google Analytics 4
- 34:04 – Stay Tuned For Part 2!
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Bradley Sutton:
Today is part one of an information and strategy packed two part episode with the Beard Guy, Norm. Now, in this first episode, he’s gonna be talking about how to get into retail stores in order to get up to three quarters of a million dollar purchase orders, and also the latest with Google Business Profiles and more. How cool is that? Pretty cool I think.
Bradley Sutton:
Did you know that just because you have a keyword in your listing, that does not mean that you are automatically guaranteed to be searchable or as we say, indexed for that keyword? Well, how can you know what you are indexed for and not? You can actually use Helium Ten’s Index Checker to check any keywords you want. For more information, go to h10.me/indexchecker. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton. This is the show that’s a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And now, I believe, if my math is correct here, for the fourth time, I think you’re only the second person who has ever been on the podcast four times. Cuz you know, we have a guest once per year and we don’t bring everybody back. You know, it’s by popular demand, you know? So Norm, I’m pretty sure Kian was the first, but now the second person to ever be invited back total of four times, Norm Farrar. How’s it going?
Norm:
It’s going great. What an honor. Four times
Bradley Sutton:
Love it. I love it. I don’t know. What’s that? Three times that trifecta. Four times. Is there a word for that?
Norm:
I don’t know. Lucky?
Bradley Sutton:
I like it. Well, my dad always says better lucky than good sometimes, right? That’s right