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Blending Humans, AI, & Automation -- Erica Salm Rench // rasa.io
Episode 1623
Published 2 years, 10 months ago
Description
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. When integrating AI into your marketing efforts, it's about finding the balance between human input, marketing automation, and AI. While there’s no substitute for well-written human content, it makes sense to automate away the tasks we can afford to. Today, Erica talks about how to blend humans, artificial intelligence, and marketing automation together. Show Notes
Connect With:
- Erica Salm Rench: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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