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WARC Talks: Pricing
Episode 126
Published 3 years ago
Description
This week, WARC’s Catherine Driscoll is joined by Professor Koen Pauwels of Northeastern University and Amazon, and Billy Ryan, Head of Analytics and Effectiveness at the7stars. Examining the close relationship between advertising and pricing power, the episode addresses diverse advertising effects, from sales to distribution, and how marketers add value throughout their organisations.
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