Episode Details

Sponsor for this episode: SoundCybersecurity.com

In this episode, Barbara and Len discuss:

• What are the biggest issues companies face when running a digital marketing campaign
• How will you establish a marketing budget
• What is AI, and how does it work?

Key Takeaways:

“It involves determining all the major factors, including sales and marketing, contributing to your customer acquisition costs. Once you have it, you will have the necessary information to calculate your return on marketing.” Len Ward

Connect with Len Ward:

Website: https://ward.consulting/

LinkedIn: https://www.linkedin.com/in/lenward/

YouTube: https://www.youtube.com/@wardconsulting9000

Twitter: https://twitter.com/LenWardNJ

Facebook: https://www.facebook.com/Commexis1

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business Website: www.TheMedicalStrategist.com
Email:   halesgangb@aol.com

YouTube: https://www.youtube.com/TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:

Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (140)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, we have with us Len Ward.

Len Ward: Hi, Doctor. Thanks for having me.

Dr. Barbara Hales: With over 26 years of experience in entrepreneurship, business, finance, and digital marketing, why consulting specializes in marketing, ROI, auditing, consumer acquisition, cost allocation, and digital marketing consulting. We will help you make sense of your marketing numbers. And instead of diving into different strategies to market your company, word consulting ensures you are thinking about innovation and not just optimization. In short, you will learn the intelligence behind marketing investment decisions.

Welcome to the show, Len.

Len Ward: Thanks for having me.

Dr. Barbara Hales: Len, the biggest issues companies face when running a digital marketing campaign is debatable, but what do you think the biggest issues are?

Len Ward: I think there are two issues. But the number one issue people have with digital marketing campaigns is they do not know the proper amount of money to spend. So they feel the return on the investment should be larger than the investment they put in there. So if they’re putting in $1, they’re expecting a lot more from that dollar than what it should be. Secondly, even if they know what to invest in digital marketing, the biggest problem is they don’t know where to allocate that money. And allocating the money is predicated on where your sales process funnel is or your funnel or pipeline, however, you want to refer to it, wherever the holes are in that pipeline to get your patients in the front door. So those are the two biggest issues I think are consistently challenging the digital marketing r