Episode Details

Alex Makarski, Founder of Clickmakers.io, explores why collecting more of the right kind of data is crucial for winning with AI models. While there are ways to mitigate the impact of bots, it's difficult to completely exclude them. Therefore, it's crucial to have a reliable validation mechanism to ensure you’re feeding the ad network algorithms clean and reliable conversion data. Today, Alex discusses whether your leads are humans or bots. Show Notes

Connect With: 

• Alex Makarski: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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