Episode Details
Back to EpisodesContent is a Bridge: Who Are We Talking To?
Description
Content has so much power when we take a little time on the front end of the content creation process to consider our goals with our marketing content and get clear on the person we're speaking to.
I see business owners missing this mark when it comes to their content and messaging by skipping this crucial piece and keeping their content focused on the HERO of the story - the customer/client.
This episode will help you gain insights into your clients and customers in a new way so you can speak directly to them and where they are in their journey.
Topics covered in this episode:
- Content is communication. You have to do is communicate clearly to your customers, as YOU to create a bridge.
- Decorating your cupcake - go from vanilla to the flavor of your creation!
- Deciphering features vs. benefits in what you offer
- Who are your customers? Get specific!
- What are they doing right now? Day in the life?
- And More!
About Me & Let's Connect
Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.
Got a Question for the Show? Email Me! emily@emilyaborn.com
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