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Icelantic Skis Founder, Ben Anderson, on the Lucky Breaks, Tough Beats, & Key Moments in Building Icelantic
Episode 261
Published 3 years, 4 months ago
Description
So how much of the Icelantic backstory do you know? Jonathan talks to Ben Anderson about the lucky breaks, tough beats, and key moments in the history of Icelantic; where their name and logo came from; working with Never Summer; prototyping & developing skis; how Icelantic got into the music business; and more.
TOPICS & TIMES:
- What is Icelantic? (5:34)
- Ben’s background (7:22)
- When did you decide to start a ski company? (12:55)
- College (15:54)
- Names & Logos (25:22)
- Funding (32:04)
- First Tradeshow (36:18)
- Manufacturing (38:48)
- Prototyping & Development (46:30)
- Expanding into Other Product Lines (54:03)
- Winter on the Rocks (1:05:15)
- What’s Next? (1:19:15)
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