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The Difference Between Email and Marketing Automation with Chris Davis

The Difference Between Email and Marketing Automation with Chris Davis

Season 1 Episode 315 Published 2 years, 10 months ago
Description

In my opinion, there’s nothing better than brainstorming ideas with a fellow Automator, and that’s exactly what today’s episode is all about. Chris L. Davis is a marking automation expert, and he’s done a few things that have wowed and inspired me. Today, we’re breaking down what exactly email automation is, and how everyone can leverage it to understand and grow their business. In the PRO show, we espouse our love for Airtable.


Top Takeaways

  • There’s a difference between email marketing and marketing automation. One is about list management. The other is about contact management. 
  • Use UTM tags! Never posting a naked URL on social media. You want to know how effective your various channels are so you can double down on the right one.
  • Chris has a FANTASTIC workflow for his webinars. Listen in to learn about it.

Show Notes

Sponsored by: Gapscout


Brought to you by GapScout

Listen to the Reading and Writing Podcast

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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/


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