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Calculating CAC -- Paul Orlando // USC
Episode 1609
Published 2 years, 10 months ago
Description
USC Incubator Director & Adjunct Professor, Paul Orlando, wraps up discussions on some of the most important metrics for marketers. When you’re on the hunt for investment capital, your CAC is a very important metric. It indicates what channels are working for you and highlights opportunities for scale. Today Paul talks about calculating your customer acquisition costs. Show Notes
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