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#453 – Amazon Brand Story, A+ Content & Photography Strategies

Season 2 Published 2 years, 10 months ago
Description

In episode 453 of the Serious Sellers Podcast, Bradley invites a dynamic duo married couple from AMZ One Step, Saddam and Tayyaba. They run an A-Z Amazon agency that has almost 200 employees, with specialties in Amazon Photography and Listing Optimization.

In the episode they discuss best practices for A+ Content, how to utilize the Amazon Brand Story, how using a photography studio in China can be beneficial, how to use different Artificial Intelligence tools, and more!

In episode 453 of the Serious Sellers Podcast, Bradley Saddam, and Tayyaba discuss:

  • 02:25 – Tayyaba’s Backstory
  • 06:20 – Saddam’s Opinions On The Biggest Amazon Changes.
  • 08:13 – What is the Amazon Brand Story?
  • 08:40 – The Importance of Adds-To-Cart and Off-Amazon Traffic
  • 11:58 – Should Every Listing Have Brand Story?
  • 12:40 – Tayyaba’s A+ Content Project for Project 5K
  • 17:13 – Chinese Photo Studio With All Nationalities’ Models
  • 18:35 – How Do You Plan An A+ Content Refresh?
  • 20:45 – Does Brand Story Always Need Something About the Owners?
  • 23:00 – Using AI and ChatGPT To Help Amazon Sellers
  • 25:30 – Image AI App Limitations
  • 28:00 – What Should Sellers Be Doing in 2023 For Branding
  • 31:25 – Thirty Second Tip on ChatGPT and A+ Content
  • 33:15 – How to Contact Saddam and Tayyaba

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Transcript

Bradley Sutton:

Today we’ve got a couple back on the show who run an agency with over 150 employees, and they’re gonna be talking about a lot of topics, including brand story, A+ Content, ChatGPT and more. How cool is that? Pretty cool, I think.

Bradley Sutton:

Do you wanna see how your listing or maybe competitor’s listing rates as to best practices for listing optimization? Or maybe you wanna compare a group of ASINs or Amazon products to see how they compare to each other. Maybe you wanna see within seconds the top keywords for a single listing or a group of listings. You can do that and more with the Helium 10 Tool Listing Analyzer. For more information, go to h10.me/listinganalyzer. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that’s a completely BS free, unscripted, and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And back for the third time with somebody different. This time we’ve got Saddam here from AMZ One Step on the show. Now this is, like I said, his third time. Now, the very first time he was on the episode he came along with his sister, Lailama, and then the second time he came on with his business partner, Kamal. And now I was like, you know what? Let’s try something different. Let’s go ahead and bring you on with your wife/employee Tayyaba here. So welcome Saddam and Tayyaba.

Tayyaba:

Hi.

Saddam:

Thank you for being here. Thanks again for having me for the third time. I keep switching partners. So this one–

Bradley Sutton:

He’s talking about partner, Tayyaba’s, like look at like what I keep switching partner.

Saddam:

Partner from a different aspect. Yes, my partner, my family, of course, with my business partner.

Bradley Sutton:

Podcast partner, yes.

Saddam:

Yeah. Thank the company partner. Yep. Partner for life.

Bradley Sutton:

Oh, he saved himself on that one. Look at that romantic gesture right there. All right. Now Saddam, you know, we’ve been through your backstory, you know, before, but maybe just a

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