Episode Details
Back to EpisodesThe Power of Accessories: Industry Insights with Karen Giberson
Description
Get ready to accessorize your fashion knowledge! Tune in to Coffee N° 5 with Lara Schmoisman and Karen Giberson, President and Editor in Chief of the Accessories Council. Together, they explore the business side of accessories, from the allure of "made in Italy" to the secrets of successful marketing strategies and fashion or function purchases. Karen shares insider tips and tricks for those thinking about launching their own line of fashion accessories and shares the benefits of big-box retail and why DTC just works better. Tune in and learn how hiring a consultant can help you navigate the ever-changing fashion industry and technology landscape. Don't miss out on this exciting conversation!
We'll talk about:
- Learn why Networking is such a powerful tool in fashion.
- Understand why fashion historically is not marketed on tv.
- Transparency in your supply chain is a must-have for your brand story.
- Why margins will help you transition from DTC to retail.
- Why major retailers look for brand longevity.
For more information, visit the Accessories Council’s website.
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